With new technology always evolving, so do new algorithms by the king of all search engines, Google. If you were not aware of the new algorithm update taking place April 21, 2015, now you are. But what does it entail? The Google Algorithm hones in specifically on mobile-responsiveness. For instance, if you have ever visited a website on your mobile device and you find yourself scrolling around trying to find something, but its not conducive, it’s most likely not mobile-friendly. Effective on the 21st of April, Google will be punishing sites that do not upgrade by enforcing possible penalties. For example, a site that does not make the necessary changes will see a drop in their search engine rankings.
With Panda and Penguin updates in the history books, Google is now moving toward an algorithm shift that will specifically effect what sites appear in search results for mobile users. Mobile results will now differ drastically with mobile-friendly sites popping up first, while at the same time, pushing those old annoying non-mobile-friendly sites out of sight.
Entrepreneur reveals that an important role in the new algorithm changes points at certain details within website design, such as, “links that are spaced in a manner that helps users to avoid what has come to be know as the fat-finger syndrome.” According to Brett Relander of entrepreneur.com, “If you are not sure whether your website is up to par for Google’s new algorithm changes, Google has released a Mobile Friendly Test that can help you to gauge how well your website will fare based on the upcoming changes.”
Now is the time to make sure that you are in the safe zone when the new Google mobile algorithm comes around in less than a week. Contact Kuhl Enterprises today to get a free consultation for a new mobile-friendly website so you can maximize Search Engine Optimization after the new update goes into effect.
To learn about Kuhl Enterprises State-of-the-Art Mobile-Responsive Websites